I was up in Pennsylvania yesterday whitewater rafting (it was COLD) and on the way there got to sample McDonald's new breakfast offering, the McGriddle. It's part of McDonald's recent efort to improve earnings, following some bad quarters. The launch so far, however, has been very quiet -- I don't think I've seen a TV ad so far, and they're almost non-existent on the web according to Google.
The McGriddle is basically an Egg McMuffin with pancakes and maple syrup instead of muffins. I'm more inclined towards salty than sweet, but I have to admit it was pretty damn good -- the sandwich equivalent of a plate of pancakes with some breakfast links, eggs and maple syrup. (Even if I doubt it's the chemical equivalent of basic breakfast staples.)
Still, the breakfast menu is pretty much the only thing worth getting at McDonald's, since the lunch is generally disgusting and overpriced. Next time you're on the road at 7 AM, I'd say it's worth taking a flying on a McGriddle.
I'm repulsed and intrigued simultaneously.
I got one of these without realizing there was syrup in the muffins. I was repulsed but hungry, so I ate it. Flashbacks of the horrid mixture of sweet and salt pretty much killed my appetite for the rest of the day though.
McD's own marketing chief called the McGriddle "bizarre but yummy."
http://biz.yahoo.com/djus/030610/1541001177_1.html
Not usually what I look for in food, but okay...