Ads You Can Land a Jumbo Jet On. That's Cnet's new strategy. In the place of several small ads, they have started placing just one ad per page - probably to raise click-through rates. But what an ad it is. Never mind the helicopter pads they put in the middle of the news stories, mostly carrying house ads. On the main page of News.Com, they have a 728x90 banner running across the middle of the page - and almost all the way across my laptop screen. 65,520 pixels that most users will immediately learn to ignore. Don't believe me? Take a look for yourself.
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This page contains a single entry by Tom published on March 8, 2001 5:23 PM.
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